2026 Attack of New Generation Energy Vehicles in the European Market

Hello, we, who are interested in automotive sales, follow the domestic automotive sales every month while also closely monitoring the European market. The European market, which is the address of more than half of our automotive exports, has therefore always attracted our attention. ACEA (Association of European Automobile Manufacturers) publishes Europe’s automotive sales data as a monthly report. We generally benefit from this source.

ACEA announced January 2026 data this week. Data showed that automobile sales in European Union countries decreased by 3.9% compared to January 2025, with 799,625 units. The decrease rate across Europe was 3.5%. As for the brand performances that affect this result; The decline in Volkswagen sales was 3.8%. BMW sales decreased by 5.7% and Renault sales decreased by 10.7%. The ACEA report revealed that battery electric (BEV) sales increased across Europe in January.

Likewise, hybrid engine car (HEV) sales increased by 6.45%, and rechargeable hybrid car (PHEV) sales increased by 2%. These data show that sales of new generation energy-consuming automobiles gained serious momentum in January, with a market share of g.7. So much so that only BEV cars took .3 market share. The market share of HEV cars reached 8.6. PHEV cars took a 9.8% market share. While the share of gasoline-powered cars decreased to 1, the share of diesel-powered cars remained at 8.1%.

It should be said that the brand that dominates this serious attack of the new generation cars is the Chinese BYD. BYD tripled its sales in January compared to the same month of the previous year, reaching 18,242 units. Tesla sales, which is BYD’s arch-rival, continues to decline, remaining at 8,075 units in January. So much so that Tesla’s global sales will continue in the whole of 2025. It had fallen by 9%. The brand was seriously affected by the government incentives cut in 2025 for BEV vehicles, and it also stopped the production of Model 3 and Model Let us say once again that this year’s sales will generally be in favor of new generation energy-using vehicles, and that it will be a year in which autonomous mobility develops rapidly.