Joygame, one of Turkey’s well-established game publishers, and Gaming in Türkiye agency announced that they have officially launched the Joygame Select model, their new joint publishing structure for local and global game developers. This new structure focused on the Steam platform aims to produce radical solutions to publishing, marketing and financial sustainability problems, which are the biggest nightmare of independent game studios.
This formation, which promises to completely change the classic publisher-developer relationship in the industry, created a great excitement in the gaming world with the motto “let the developer win first”. Developer-Friendly Economic Model: The First 50 Thousand Dollars Are All Yours. The most striking feature of the Joygame Select structure and what distinguishes it from its competitors is the radical financial model it offers.
In order to support the first revenue cycle, which is the most fragile period for independent studios, the publishing team made a unique decision. According to this model, the first 50,000 US dollars of gross revenue that the game will earn through Steam is left entirely to the developer studio, without any deductions. By taking a 0% share at this stage, JOYGAME SELECT aims for studios to use this resource as “fuel” to expand their teams, produce new projects or develop their existing games.
Netmarble Korea Support and Global Marketing Power The operational power behind the structure is built on a solid foundation based on years of experience. While Joygame assumes the role of official publisher on Steam; It offers financial processes, technical compliance and Netmarble Korea-supported publishing infrastructure to the projects. Gaming in Turkey manages daily publishing operations, community management and creative marketing strategies.
Thanks to this collaboration, developers retain full IP (Intellectual Property) rights and creative control; Türkiye has the opportunity to grow globally in a wide geography such as the USA, Europe, MENA and Latin America. Maximum Visibility with the Right Strategy Going beyond just publishing a game, JOYGAME SELECT handles each project specifically within its own dynamics. A tailor-made growth approach is demonstrated for each game, from Steam page positioning to influencer (content producer) collaborations, from global PR processes to digital advertising strategies.
Gaming in Türkiye CEO and co-founder of the organization, Ozan Aydemir, emphasized that they believe that they should not win before the developer wins, and stated that they will mobilize their deep-rooted ties with the Korean gaming ecosystem for the success of local developers. Application Process and Participation Conditions Applications are now open for PC game developers who are preparing to take to the world stage.
Studios that want to be included in JOYGAME SELECT; It is sufficient for them to share a “pitch deck” (promotional file) of their project, a link to the Steam page if available, gameplay videos or trailers, and current status information with the teams. Developers can take the first step to join this ecosystem via the registration form on the official website or directly via e-mail.
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