Hello, the automotive world is nowadays talking about a strategic change and the new balances of the market after the record sales in 2025. Operational reset decisions of giant brands on a global scale, the first wave of price hikes of the year in Turkey and the rise of environmentally friendly vehicles are the main items on the agenda. Let’s summarize a few of the hottest topics on the agenda these days, in order. 1.
22 Billion Euro “Strategic Reset” from Stellantis. Today’s biggest global news belongs to Stellantis. The company is changing its business model to adapt to customer preferences and maintain profitable growth. From now on, it will focus on hybrid and V8 engines and will not close the factory this year. This change of strategy is linked to the 22 Billion Euro loss incurred in the second half of last year. The nature of the damage lies in the restructuring of the transition strategy between internal combustion engines and electric vehicles.
The company is no longer just electric; It will focus on a “freedom of choice” strategy that includes hybrid and advanced internal combustion engines. 2. The First Raise Wave of 2026 in Turkey In the automotive market in our country, price lists updated as of February are being discussed. Brands such as BYD, Toyota, Honda, Hyundai and Opel announced their new prices. It is now almost impossible to find a vehicle below the 1 million TL limit, even for the most basic models.
On the other hand, demand in the domestic market is still alive. According to January data, sales have increased compared to last year. We entered 2026 very quickly due to the impact of investment purchases and postponed demand. Why not a new record? 3. Sales of environmentally friendly vehicles are increasing in the Turkish automotive market. January 2026 sales data marks a turning point in our automotive history. The market share of hybrid cars increased to 0.7, and the share of battery electric cars increased to .5.
Their total market share reached I.2, leaving behind gasoline cars, which remained at C.7, for the first time. 4. Leadership change in global automotive brands A new importance has begun in Toyota, the leader of global automotive sales. Toyota made a major change in the top management and appointed CFO Kenta Kon as the new CEO, replacing Koji Sato, who was appointed as Vice President. Thus, a new structure is being established that will accelerate Sato’s “mobility company” vision.
As of today, the company will also focus on expanding non-industry partnerships. 5. Technology agenda On the other hand, new China-based collaborations are emerging in the field of software and hardware globally in the industry. On the digital technology side, the integration of Artificial Intelligence (AI) agents into every stage from the production line to after-sales services is discussed as a 2026 trend. Pre-simulating the battery life and failure risks of vehicles, especially with the “Digital Twin” technology, has become a top priority in the cost reduction agenda of brands.
In summary, the sector is now evolving into an approach that says that instead of vehicles running only on electric energy, customers should have whatever they want, but all of them should be environmentally friendly and software-oriented.
Comments
You can write your views about this story. Comments may be moderated according to site settings.