Instagram carried out a comprehensive cleaning operation against fake, spam and long-inactive accounts on the platform. After the bot account deletion process, there was a remarkable decrease in the number of followers of many famous names around the world. The removal of millions of accounts in a short time had wide repercussions on social media. Meta, Instagram’s umbrella company, has been conducting regular audits against fake accounts for a long time in order to increase platform security.
With the recent cleaning work, serious losses occurred, especially in accounts with a high number of followers. Experts state that this step aims to make real interaction rates more visible and transparent. Follower numbers continue to be among the important criteria in advertising agreements and brand collaborations, especially for influencers and famous names. Social media experts state that removing bot accounts will provide healthier and more realistic interaction data in the long run.
It is known that Meta not only fights against fake accounts, but also continues to work on age verification systems. The company had recently announced that it had developed artificial intelligence-supported analysis systems to detect users under the age of 13. Some famous names who lost followers after bot account cleaning are listed as follows:
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