MSI celebrates its 40th anniversary with a special technology exhibition held at Songshan Cultural and Creative Park 5th Warehouse. The event, which took place with free participation between 4-7 June 2026, brings together the company’s 40-year R&D history, COMPUTEX 2026 Gold Award-winning flagship products, limited production collaboration series, gaming experiences, AI PC systems, AIoT solutions and corporate technologies.
MSI’s 40-year technology journey will be exhibited in eight special areas. Known for its gaming and high-performance computer products, MSI has prepared a comprehensive exhibition area in Songshan for its 40th anniversary. The event brings together global semiconductor companies, industry representatives, business partners and users under the same roof during COMPUTEX 2026. Transportation to the exhibition area is provided by special shuttles and the event can be visited free of charge for four days.
MSI Chairman Joseph Hsu said that the company started 40 years ago with a passion for R&D and started with a world-class overclocking motherboard. Hsu stated that MSI is now moving its global position in gaming hardware to new areas such as high-performance AI computers. He stated that the exhibition in Songshan represents the company’s technical commitment to global partners and users. The exhibition transforms warehouse No.
5 in Songshan Cultural and Creative Park into an interactive technology space divided into eight different physical centers. Three surround screens welcome visitors in the Pilot Portal, which is the entrance section. In the one-minute promotional film shown in this area, MSI’s 40-year development, important milestones in the company’s history and the brand’s approach to future computer technologies are conveyed. In the Data Heritage section, where MSI’s 40-year milestones are explained, the company’s story starting from 1986 is exhibited.
This area includes the world’s first 286-based overclocking motherboard, congratulatory messages from the leading companies in the semiconductor industry, and important products of MSI in PC history. K7 Pro motherboard, Z87-G45 GAMING motherboard with red-black dragon theme, classic graphics cards and laptops are presented to visitors in this section. The GeForce RTX 5090 32G LIGHTNING Z graphics card, which received the COMPUTEX 2026 Best Choice Gold award, is also among the products in the exhibition.
The Design and Production department conveys MSI’s product development process through the design, production and testing stages. In this area, the company showcases the quality control processes in its production facilities and the rigorously tested structure of the equipment. In the “PC building challenge in one day” event held in the same section, visitors can win rare gifts by opening capsule machines. In the collaboration area called Synergy Nexus, limited production series prepared by MSI with different brands are exhibited.
In this section, technology and contemporary culture themed products are brought together. “Frieren: Beyond Journey’s End” themed gear is being shown publicly for the first time. This special product uses heat-sensitive technology and has a magic circle design that changes color at 40°C. Panoramic View concept computers with the themes of “Evangelion”, “Monster Hunter” and “Toy Story” are also offered to visitors in the same area.
The section devoted to business and productivity series includes products prepared for content producers, managers and modern educational environments. This area showcases professional laptops as well as PRO MAX desktop systems, commercial monitors and lifestyle peripherals. The products are introduced with real usage examples through smart office and digital classroom scenarios. In the Esports Arena section prepared for the Gaming Series, gaming experiences are offered with MSI Claw handheld gaming devices.
Visitors can try new games such as Resident Evil Requiem and Sonic Racing: CrossWorlds in this area. Well-known names from the gaming world are participating in live fan matches after 18:00 on June 5 and between the afternoon and evening hours on June 6-7. The AIoT and AI PC area has been prepared as the section where MSI displays its new generation computer power under two main headings. This section includes solutions focusing on advanced client computing and IoT ecosystems.
In addition to the latest AI laptops and desktops, the EdgeXpert AI Super Computer, high-performance AI servers and smart electric vehicle chargers are also shown to visitors. MSI also introduces LuckyClaw technology in the same section. According to the information provided by the company, LuckyClaw is offered with a “one-click start, quickly master” approach that allows users to have their own AI assistant. This technology is positioned at the exhibition as one of the experience areas on the user side of the AI PC ecosystem.
The last part of the exhibition was organized as the 40th Anniversary Area. This area, called the Victory Monument, has three separate sections for prize collection, shopping and photo experiences. Visitors who complete the exhibition challenge at the Resource Center can receive rewards consisting of rare beverages and snacks such as hot cakes. In the same section, there is also an AI photo booth and a Korean-style four-photo photo booth.
The sales area is designed as MSI’s official product store. In this section, different products of the brand and 40th anniversary souvenir products are sold. Lucky Football Blind Box, prepared for collectors, is also among the special products in the store. This box contains a secret collection character. Limited series products special for MSI’s 40th anniversary are also presented to visitors at the exhibition. Among these products is the Titan 18 HX Dragon Edition Draco Epic model.
MSI is exhibiting the limited edition series prepared with its global business partners at the event venue in Songshan.
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