ASELSAN introduced its new motto and logo to strengthen its vision of becoming a global brand and reflect its vision for the future more clearly. According to the statement made by the company, the new logo, prepared with a modern design approach, symbolizes the rise of ASELSAN on the path to global leadership, leaving its mark beyond borders. The new logo and motto of ASELSAN, which is on its way to becoming a global brand with its 50 years of technological experience, shows that the company, which goes beyond Turkey’s borders with game-changing technologies, leaves its mark in every step it takes.
While the bow at the bottom of the logo represents the world, the arrow form rising from the horizon emphasizes global leadership. The A-shaped arrow rising above the world refers to ASELSAN’s first emblem, and therefore to the fact that this rise is on solid foundations. It also represents the accelerated strengthening of ASELSAN’s presence on seven continents. The top point of the arrow crossing the boundaries of the heptagon refers to the concept of “beyond” and tells that ASELSAN has gone beyond known technologies in every field in which it operates.
When considered holistically; The new emblem speaks the same language as the heptagon, the main element of corporate identity. The new design highlights that ASELSAN is constantly improving its technology to go beyond world standards, and that it combines competent engineering capabilities with flexibility and agility to make the world accept its pioneering position that does not fit into the framework of its own ecosystem.
The new logo also contains a narrative that puts into words and lines ASELSAN’s vision of strengthening its place among the world giants by increasing its weight on a global scale through sales and collaborations. Beyond what is imagined, ASELSAN’s new motto, “securing beyond”, emphasizes the limitlessness of trustworthy technologies with products offered all over the world. Thus, the playing field beyond concepts such as product, system, platform, place, time and condition is pointed out.
With the concept of “Beyond”, it is pointed out that ASELSAN is ready for new goals, beyond the unimaginable, with the technologies it has developed and its competent engineering power. Source: AA
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