Yandex Türkiye announced that Sedat Öztürk was appointed as the General Manager of the Search and Artificial Intelligence unit. With this appointment, the company aims to expand its work on search technologies and artificial intelligence solutions in Turkey under a separate management focus. Yandex Türkiye General Manager Alexander Popovskiy will continue his current position. Popovskiy will continue to manage the general operations and long-term growth strategy of the services offered by the company in Turkey.
Yandex is increasing its focus on artificial intelligence in Turkey. In his new position, Sedat Öztürk will be responsible for the growth of Yandex Search and Artificial Intelligence solutions in Turkey. According to the company’s statement, Öztürk’s priorities include developing Turkey-specific artificial intelligence solutions, increasing new collaborations on the B2B side, and deepening relations with public institutions.
Yandex states that it carries out collaborations in different sectors such as telecommunications, finance, retail, e-commerce, travel and media within the scope of Yandex Search supported by Yandex AI and Yazeka in Turkey. The company plans to expand its activities in these areas more systematically with the new restructuring. Sedat Öztürk was previously working in the public relations department. Sedat Öztürk joined Yandex Turkey three years ago as the Head of Public Relations and Public Policies.
According to the company’s statement, Öztürk has more than 15 years of experience in the public and private sectors. This experience is especially notable in areas where regulatory frameworks are becoming increasingly important, such as artificial intelligence and search technologies. Local regulations, data processing processes, collaborations with public institutions and sectoral usage scenarios are among the determining topics in the spread of artificial intelligence services.
The search and artificial intelligence market is becoming more competitive. Yandex’s appointment of a separate manager for Search and Artificial Intelligence in Turkey coincides with a period when search engines are turning to artificial intelligence-supported answers, summaries and personalized experiences rather than the classical link listing model. On a global scale, Google, Microsoft, OpenAI and different local players are implementing search and artificial intelligence integration.
As the process accelerates, localized artificial intelligence solutions and corporate collaborations are becoming more important in the Turkish market. Yandex Turkey’s progress in this field; It will be evaluated together with how the search experience will change on the user side, in which sectors B2B products will find a response, and to what extent the company will adapt to local needs.
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