Haier introduced its new cooling products in Istanbul

Haier introduced its new cooling product family at the launch event in Istanbul. At the event held by the brand at The Peninsula Hotel, wine cabinets were shown along with 2-door and 4-door refrigerator models. With this new series, the company aims not only to offer a large interior volume or stylish appearance, but also to establish a smarter experience that makes a difference in daily use. Haier wants to establish balance in the kitchen with technology.

At the center of the new product group is the claim of keeping food fresh for longer. At this point, smart sensors, airflow management and temperature control work together. The brand emphasizes that it has established a structure that reacts faster, especially against sudden temperature changes. Thus, the internal balance of the refrigerator is achieved in a shorter time. The AI Cooling system instantly monitors temperature changes and automatically adjusts the cooling.

The Air Surround structure distributes cold air more evenly instead of directing it to a single point. In this way, food is not exposed to harsh air currents and the risk of drying is reduced. In addition, compartments such as Humidity Zone and My Zone create separate storage conditions for different products. The user’s habits in the kitchen guided the design. Another point that Haier highlighted at the event was that the products are shaped not only by technical features but also by usage habits.

Some details developed specifically for the Turkish market clearly show this. The answers given to practical problems, especially those frequently encountered in the kitchen, became one of the most striking aspects of the launch. The durable shelving system called Pot Station helps place hot and heavy pots safely. The thin-depth body structure aims to use space more efficiently in the kitchen. LED lighting, which gives a daylight effect, makes it easier to see the interior compartments.

H-DEO and ABT Pro technologies strengthen odor and bacteria control. The approach here is quite clear: The user should not have to adapt to the product, the product should adapt to the user’s routine. Haier expands its connected home experience. The company does not position its new generation products only as coolers. Remote control, content monitoring and personalized usage recommendations with the hOn application also become part of this package.

In addition, titles such as recipe recommendations, beverage assistant and smart home compatibility take the device beyond the classical white goods line. The touch screen support and the emphasis on the connected ecosystem show that the brand wants to turn the white goods from a stand-alone product into a part of the digital living space. Local needs come to the fore in the Turkey plan. In its statement at the event, Haier Turkey stated that it sees the way to make a difference in markets with high competition by understanding the user correctly.

The company’s message is clear: Specification alone is not enough, the product must actually make everyday life easier. This approach also explains why Turkey-specific solutions have become more visible. Gözde Küçükyılmaz / Haier Turkey, Southern Europe and Emerging Markets General Manager Touching on Haier’s growth strategy and user-oriented approach in Turkey, Gözde Küçükyılmaz (Turkey, Southern Europe and Emerging Markets General Manager) said: “We define technology not as an abstract concept, but as a concrete benefit that makes a difference in the daily life of the consumer.

The way to make a difference in a highly competitive market like Turkey is to It is about understanding the user and producing solutions to real needs. The products we develop in this direction stand out not only with their technical features but also with their experiences that make daily life easier.”The strong picture on a global scale indicates a more assertive period. Founded in 1984, the company today has a serious production and R&D network on a global scale.

According to the shared data, the group has a strong position in the world refrigerator market. The structure, which progresses with more than 10 R&D centers, 35 industrial centers and over 160 production facilities, reveals that the brand is a player that not only introduces products but also reflects its scale advantage directly on the field. The event in Istanbul showed exactly this: The brand wants to start a more visible, more assertive and more connected era on the cooling side.