In Apple’s recently talked about three-year product plan, the calendar is brought forward. It is stated that the company will move faster in many product groups, from iPhone design to smart glasses, from OLED screen MacBook models to new iPad options. This plan of Apple has been on the agenda with different reports in recent months. iPhone is on the main axis. The design change, which started with the iPhone 17 Pro, will continue with the iPhone 18 Pro and the 20th anniversary iPhone models expected in 2027.
According to the new claim, instead of spreading this transformation over three years, the company is moving it to a more compact calendar of approximately one and a half years. Apple is bringing its new product calendar forward. The first leg of Apple’s three-year plan has started on the iPhone side. A change was made in the design line with the iPhone 17 Pro. The next step is expected to come with the iPhone 18 Pro.
In this model, under-screen Face ID and a smaller Dynamic Island are discussed. However, early reports show that Apple is still experiencing performance problems with the under-screen facial recognition system. The most notable phase of the plan on the iPhone side is the 20th anniversary iPhone model expected in 2027. iPhone’s 20th anniversary A more assertive design without any cutouts on the screen is on the agenda for this device, which will coincide with 2018.
The new design, in which the screen merges more smoothly with the body and offers a more complete appearance on the front of the phone, may be Apple’s big iPhone innovation, which has been talked about for a long time. Apple’s plan is not limited to the iPhone only. It is stated that the company is working on the OLED screen iPad Air and has included touch screen OLED MacBook models in its product calendar. In addition, iPhone Air 2, foldable iPhone Ultra and the next generation of this model are among the parts of Apple’s broader hardware plan.
The list is expanding further on the new products side. A device with a robot arm, a smart home center, AirPods models with cameras, smart glasses without a screen and smart glasses with a screen are among the products Apple is working on. Not all of these products have a definitive launch schedule, but reports reveal that the company is focusing more on these categories on the research and development side. According to the new report, Apple restructured its research and development department and decided to accelerate its three-year plan.
There is also a changing strategy on the Vision Pro side behind this decision. It is stated that the company withdrew its plans for Vision Pro and focused on the smart glasses category that reaches a wider user base. Meta’s success with Ray-Ban smart glasses has also accelerated the competition in this field. Apple was previously expected to introduce its first smart glasses next year. According to the new claim, this calendar may be brought forward and the first model may arrive this year.
The screen smart glasses model is on the agenda to be introduced next year instead of 2028 or 2029. OLED screen transition is also one of the important topics of the accelerating plan. It is stated that Apple will focus more on OLED panels in MacBook and additional iPad models. This process may lead to a decrease in LCD screen options over time and more products to come with OLED screens. On the MacBook side, the model called MacBook Neo also attracts attention.
According to the report, this model performed above Apple’s expectations. Therefore, the company is expected to work on a second model with newer features.
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