n11 aims to grow 5 times in 5 years

n11, one of the well-established players of the Turkish e-commerce market, announced its new term strategy and growth targets. Introducing its new advertising campaign with the motto “Whatever you want, n11”, the company aims to increase its transaction volume 5 times in the next 5 years. According to the road map shared by n11 CEO Nihal Dindar Akın, the company; It aims to establish a more integrated e-commerce ecosystem around logistics, technology, user experience, e-export, advertising technologies and financial services.

n11 Aims to Grow 5 Times in 5 Years n11 shared its new growth plan with the public following the recent shareholder change. The company stated that it closed 2024 with a focus on growth and 2025 with a focus on efficiency, and announced that it would accelerate its infrastructure investments as of 2026. Nihal Dindar Akın – n11 CEO n11 CEO Nihal Dindar Akın said that the company completed the last two years with a 75 percent growth in dollar terms.

Akın stated that they are targeting 45 percent growth in dollar terms for 2026. Akın emphasized that they entered the new period with a strong financial basis and a clear game plan, and said, “Our goal is to increase n11 to 5 times its current scale by the end of 5 years.” Four main investment areas stand out in the new period strategy of 1 Billion Dollar Growth Move11. Company; It aims to grow in the areas of storage and logistics solutions, media and marketing technologies, e-export and financial technologies.

The total investment size covering these strategic areas is planned to be increased to over 1 billion dollars. With these investments, n11 wants to establish not only a shopping platform but also a broader trading infrastructure that provides end-to-end service for sellers, users and brands. One of the first concrete steps taken by the company in this context was the new warehouse investment of 30 thousand square meters.

The facility, which has a LEED Silver certificate, is positioned as one of the important centers that will strengthen n11’s logistics operations. New Warehouse in Logistics Termin11’s new logistics investment aims to shorten delivery times and make sellers’ order and stock management more transparent. The facility, which is planned to gradually employ 1,400 people, will operate as a technology-supported operations center.

This step is also considered important in terms of the company’s e-export goals. By strengthening its logistics infrastructure, n11 aims to bring domestic manufacturers together not only with customers in Turkey but also with users in the surrounding markets. Nihal Dindar Akın said that they aim to make n11 a more strategic player in the surrounding geographies, especially in Eastern Europe and the Caucasus. n11 Wants to Grow in the Field of E-Export and Fintech.

One of the important pillars of the new period strategy will be e-export. n11 plans to carry domestic producers to global markets through its platform infrastructure and increase the access of products from Turkey to different geographies. Another topic in the company’s investment focus is financial technologies. n11 aims to make the shopping experience more advantageous with payment experience, digital wallet solutions, cashback mechanics and financial services that provide convenience to the user.

On the seller side, it is planned to expand the services for payment solutions and financing needs. Thus, n11 aims to be not only a sales platform but also a financial solution partner that supports the growth of its business partners. Advertising Technologies Are Also Part of the New Strategy. Media and advertising technologies also hold a critical place in the new era of 11. The company states that e-commerce platforms have now become not only sales channels but also powerful media areas.

In this context, a 360-degree advertising technology structure is being developed, including in-app visibility, outdoor channels, social media integrations and campaign management. n11 aims to offer more comprehensive marketing solutions to brands and sellers with systems where all these processes can be managed from a single panel. Model that is a Leverage to the Seller, Not a Competitor Nihal Dindar Akın, CEO of n11, said that the main strength of the company comes from its structure built on the innate marketplace model.

According to Akın, n11 is based on a model that supports the growth of the seller, rather than competing with the seller. The company considers the fact that 350 thousand registered sellers in Turkey are included in n11 as one of the important indicators of this trust. n11 states that it plays an important role especially in SMEs’ digitalization, moving their products to e-commerce and reaching new customers. The “Next Day Payment” facility offered on the seller side, special commission advantages and commission rates of up to 2 percent in certain campaigns are among the highlights in the new period.

In addition, the business partner panel was renewed to improve the platform experience of business partners, the “Business Partner” mobile application was launched and campaign participation processes were made more flexible. “Whatever You Want, n11” Period Başlamak11 set out with Bülent Ersoy as the brand face in its new advertising campaign. The campaign, prepared with the umbrella slogan “Whatever you want, n11”, represents the platform’s new era user approach.

Nihal Dindar Akın stated that users’ expectations from shopping are shaped around speed, convenience, trust and advantage. n11’s new term strategy focuses on meeting these four topics at the same time. The company aims to strengthen the user experience with advantages such as free shipping without subscription or dues, coupons up to 1000 TL and 3 percent cashback. Akın said that they aim for everyone who shops at n11 to have an experience where they gain value at every step.

With the strategic and financial power provided by DMSF Holding, n11 aims to grow its market share in the next 5 years and further strengthen its position in the Turkish e-commerce market.