Segway announced that its Ninebot E2 series electric scooter models have exceeded 1 million sales worldwide. According to the company’s statement, this result shows that the E2 series has reached a wide user base, especially in the entry-level electric scooter segment. The electric scooter market has become more visible in recent years with the change in urban short-distance transportation habits. Particularly short-distance use that supports commuting, on-campus transportation and public transportation increases the interest in this product group.
The E2 series focuses on entry-level users. The Ninebot E2 series stands out as an electric scooter family positioned for users who are new to micromobility. Compact structure, portability, balanced driving and durable body are among the basic features of the series. In this segment, the purchasing decision is generally determined by price, range, weight, foldability, service network and spare parts access. Therefore, although the 1 million sales threshold indicates that the product is in strong demand on a global scale, the user experience may vary from market to market.
Segway is expanding its product range with the new E3 series. After the E2 series, Segway focuses on wider usage scenarios with the Ninebot E3 series. According to the company’s statement, the E3 series; It comes with features such as a more powerful engine, increased range, aluminum-magnesium body and fast folding structure. The series also has a double elastomer suspension system. This system aims to provide a more comfortable driving experience by reducing road vibrations.
This type of equipment becomes especially important in rough ground, pavement crossings and long-term urban use. R&D investments and safety technologies are highlighted. Segway states that it uses the IPD, or integrated product development approach, which considers R&D, design, production and user feedback together in the product development process. It is reported that the company works with an R&D team consisting of more than 2,000 engineers.
It is stated that R&D investments reached 174 million dollars in 2025; Technologies such as SegRide, SegRange and SegSmart are positioned under the headings of safety, range, efficiency and user experience. The company also announces that it has invested in technologies such as TurboTuned and Self-Balancing Technology 2.0 in e-bike and different mobility categories. The company announced a revenue of $2.98 billion in 2025.
According to the data shared by Segway, the company earned a revenue of $2.98 billion in 2025. This figure indicates a growth of 49.9 percent compared to the previous year. It is stated that more than 5.55 million sales were made in the e-scooter, e-bike and e-moped categories in the same year. The company also states that its products meet users in more than 160 countries and regions. Segway’s long-term goal is announced as providing personal transportation solutions to 1 billion people around the world.
As the growth in the electric scooter market continues, competition is also intensifying. For this reason, Segway’s performance in the E2 and E3 series; It will be evaluated together with factors such as pricing, local regulations, battery safety, service network and actual usage range.
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